In the inaugural episode of Confessions of a Founder, host Allie Burger sits down with the incredible Rio Phior, former Creative Director of Lucasfilm and Co-Founder of Sagon-Phior. At just 26, Rio became the Creative Director for George Lucas and Steven Spielberg, playing a pivotal role in rebranding and creating emotional connections for the Star Wars original trilogy and Raiders of the Lost Ark. Join us as Rio shares her inspiring journey, behind-the-scenes stories of working with Lucas and Spielberg, and her innovative approach to branding and creative direction.
Fear, by Khalil Gibran
It is said that before entering the sea
a river trembles with fear.
She looks back at the path she has traveled,
from the peaks of the mountains,
the long winding road crossing forests and villages.
And in front of her,
she sees an ocean so vast,
that to enter
there seems nothing more than to disappear forever.
But there is no other way.
The river can not go back.
Nobody can go back.
To go back is impossible in existence.
The river needs to take the risk
of entering the ocean
because only then will fear disappear,
because that’s where the river will know
it’s not about disappearing into the ocean,
but of becoming the ocean.
Music from #Uppbeat
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